In my work with CASE, with FundList, and with individual institutions, I am often asked about comparative annual giving salary data. While "annual giving" is often identified among a number of advancement-related occupations, "annual giving" today means an increasingly diverse set of job skills and responsibilities. This survey seeks to provide as clear an apples-to-apples comparison as possible of the many types of annual-giving-related positions and their salaries today.

Order A Customized Annual Giving Salary Survey Report

Create your own customized survey report according to:
Job Title
Public/Private Institution
Alumni Population Size
Annual Fund Revenue Size
Institution Carnegie Classification
Geographic Region

Individual responses are kept completely confidential. Categories will only be reported with a minimum of three responding institutions in each category. As a result, individual respondents will not be conspicuous by themselves.

See a sample survey report page here. Survey reports are 15 pages and are emailed in pdf format or can be mailed as a paper copy.

Click here to order your customized annual giving salary report.

Summary Survey Results

Here are some free downloadable summary salary survey reports.  You can also order a customized salary survey according to criteria you specify.  (See below.)

Salary Survey Results: Public Institutions: Directors, AVPs and VPs for Annual Giving

Includes the following job titles:
Director of Annual Giving
Director of Alumni Relations and Annual Giving
Director of Advancement Services and Annual Giving
Vice President for Annual Giving
Associate/Assistant Vice President for Annual Giving
Director of Development for Annual Giving
Download the report (pdf file)

Salary Survey Results: Private Institutions: Directors, AVPs and VPs for Annual Giving
Includes the following job titles:
Director of Annual Giving
Director of Alumni Relations and Annual Giving
Director of Advancement Services and Annual Giving
Vice President for Annual Giving
Associate/Assistant Vice President for Annual Giving
Director of Development for Annual Giving
Download the report (pdf file)

Salary Survey Results: Public Institutions: Assistants, Associates and Managers for Annual Giving
Includes the following job titles:
Associate/Assistant Director of Development for Annual Giving
Associate Director of Annual Giving
Assistant Director of Annual Giving
Annual Giving Analyst
Annual Giving Officer
Annual Giving Manager
Direct Marketing Manager
Phonathon Program Manager
Leadership Annual Giving Officer
Download the report (pdf file)


Salary Survey Results: Private Institutions: Assistants, Associates and Managers for Annual Giving
Includes the following job titles:
Associate/Assistant Director of Development for Annual Giving
Associate Director of Annual Giving
Assistant Director of Annual Giving
Annual Giving Analyst
Annual Giving Officer
Annual Giving Manager
Direct Marketing Manager
Phonathon Program Manager
Leadership Annual Giving Officer
Download the report (pdf file)

Please note: Survey data is listed in categories only if 3 or more respondents exist in a category. This is to maintain confidentiality of individual respondents.


Other Survey Data:

Annual Giving Staff Size By Institution:
See the number of annual giving staff at each survey respondent's institution.
Download the report (pdf file)

Job Titles:
See the full list of job titles of those that participated in the survey.
Download the report (pdf file)

Job Bonuses:
For those that said they were eligible to earn a bonus in their annual giving job, here's their description of how they earn it.
Download the report (pdf file)